Marketing Professional

Building Brands
That Win in
Culture, Market
& Scale

10+
Years Experience
4
Industry Awards
12+
Brands Led
Ponmile Alabi
About Ponmile Alabi

About Me

Strategy. Culture. Impact.

I am a seasoned marketing professional with over 10 years of experience driving brand growth across FMCG and beverage sectors. My expertise lies in strategy, cultural intelligence, and data-driven approaches that deliver measurable results.

I specialize in culturally grounded storytelling that resonates with diverse audiences, having led marketing for some of Nigeria's most iconic brands including Indomie, Guinness Nigeria, and Smirnoff Ice.

As a certified marketing professional (ACIM, PMM), I bring both academic rigour and practical experience to every brand challenge, combining creative vision with commercial discipline to build brands that win in culture, market, and scale.

Brands I've Worked With

IndomieGuinness NigeriaSmirnoff IceBudweiserFirstBankUAC FoodsAmstel MaltaHarpMalta Guinness

Career Journey

Experience & Track Record

Guiness, Nigeria

Marketing Manager, RTS

Indomie, Nigeria

Marketing Manager

UAC Foods

Marketing & Communications Lead

EML Activations

Team Lead, Client Services

Amplify Digital

Business Development Manager

Emporium Communication

Client Service Executive

Competencies

What I Do

Brand Strategy

Integrated Communications

Product Innovation

Culture-Driven Marketing

Digital Strategy

Leadership

Experiential Marketing

Data-Driven Marketing

Recognition

Awards & Recognition

2023

35 Under 35

Brandcom Awards

Recognised among Nigeria's top 35 marketing professionals under 35.

2022

Marketing Excellence Award

WIMCA

Outstanding contribution to marketing and brand management.

2021

Brand Strategist of the Year

Marketing Edge

Excellence in strategic brand building and market growth.

2020

Innovation in Marketing

Marketing Edge

Recognised for pioneering culturally grounded marketing campaigns.

Proficiencies

Toolkit & Skills

Core Skills

Brand Strategy95%
FMCG Expertise95%
Integrated Marketing90%
Digital Strategy85%
Team Leadership90%
Data Analytics80%

Tools & Software

HubSpot88%
Excel92%
PowerPoint95%
Sprout Social85%

Get In Touch

Let's Connect

Lagos, Nigeria
+234 — Available on request

Whether you're looking to build a brand that resonates with culture, scale an existing product, or develop a winning marketing strategy — I'd love to connect. Reach out via email or LinkedIn.

Send a Message